I'm a Design Researcher in the Fjord London studio, currently working on the digital transformation of a retail brand based in the UK. Over the last year and half, I have worked with the following clients: 

leading retail bank (client name undisclosed)
Pearson Education
National Health Services

Most of my work in Fjord London is at the intersection of design research and service strategy. Here's a piece of work that involves the behavioural segmentation within the home improvement category, which has helped frame the narrative behind a retail brand currently undergoing digital transformation: DIY Modes.

For a more detailed breakdown of my work across clients, please download my cv/resume by hitting the below button. Enjoy!